Coast A Message Teams Up With River Eagle Distributing To Bring A Hometown Feel Back To Anheuser Busch Products


A short drive around St. Louis provides sights of some of the most iconic restaurants and watering holes in each neighborhood. Whether grabbing some frozen custard at Ted Drewes, a pretzel stick at Gus’ Pretzels or Root Beer at Fitz’s there is no shortage of St. Louis food and beverage institutions. Perhaps the most iconic brand that remains synonymous with the city of St. Louis however is Anheuser Busch. This infamous producer of best-selling beers like Bud Light and Budweiser has been a stalwart of the St. Louis’ South Side for decades.

Although residents of St. Louis can visit the immaculate brewery at their leisure, Anheuser Busch (AB) relies on local distributors to deliver its brand to the surrounding regions. One of AB’s largest distributors is River Eagle Distribution. River Eagle, and other distributors just like it, are in charge of distributing a large line of products to bars and restaurants all over the nation. Located in Cape Girardeau, Missouri, River Eagle distributes 40 brands of beer and beer related products to participating bars and restaurants.



Managing distribution for the largest brewer in the world while also trying to meet expectations and requests on a local level can be a difficult task. With high popularity internationally, it can be tricky to maintain the hometown feel of such a large brand name. That’s where Coast A Message comes in.

Coast a Message offers a tangible connection between the large distribution channels of Anheuser Busch and the locally owned bars and restaurants that make St. Louis what it is. Customizable beverage coasters highlight the recognizable brands River Eagle distributes, as well as the local bars and restaurants they occupy. On one side, customers see the brands they know and love and on the other side, they see the familiar branding of their local hangout spot. River Eagle perfectly uses these custom printing features in partnerships with local food and beverage vendors throughout Cape Girardeau as well as with Southeast Missouri State University (SEMO) in promotion of their upcoming football season.



Coast a Message is enthusiastic about using short run, variable printing capabilities as a way to give a brand as large as Anheuser Busch a localized market presence in and around Saint Louis. Custom coasters allow each bar within the River Eagle distribution chain to have its own branded identity while representing one of the largest brands in the beer industry.

Visit our webpage for more information on how you can bring this same localized marketing technique to bars and restaurants in your neck of the woods.