Sleeve a Message’s Sleeve U and Sodexo Powered nuCuisine Partnership for Sustainable Tree Planting Coffee Sleeve Program Enters Year Three at Northwestern University


Sleeve a Message’s Sleeve U and nuCuisine, powered by Sodexo, announced that its partnership for a sustainable tree planting coffee sleeve program at Northwestern University had entered its third year. Sleeve U, a product offering from Sleeve a Message, is designed for university campuses to communicate messages on their circulation of coffee sleeves, while nuCuisine is Northwestern University’s unique and innovative campus meal program.

Northwestern University currently uses about 100,000 coffee sleeves per year and was one of the first campuses to adopt the program and is on course for Sleeve a Message to plant over 45 trees on their behalf by the end of the 2013-2014 academic year. Jason Sophian, head of the marketing department at nuCuisine explains, “It is great to see Sodexo, an industry leader, work with inventive startups like Sleeve a Message. We value the enhancement to campus engagement and positive sustainable impact the partnership with Sleeve a Message continues to bring.”

Sleeve a Message partners with the Forest ReLeaf of Missouri (FRM) and plants a tree for every 7,000 sleeves produced. Executive Director of FRM, Donna Coble notes, “We are proud to see our trees working to offset the carbon footprint at Northwestern University and are honored to be part of this effort.”

David Dresner, founder of Sleeve a Message and former student of Northwestern University, commented, “When we first partnered with Northwestern, we sought out to develop a sleeve messaging program and have grown the relationship with a sustainability effort that is simple and effective in reducing the impact of disposable packaging.”

About Sleeve a Message
Sleeve a Message (SaM) provides and innovative and sustainable technique for communicating with customers via printing custom messages onto an often-undervalued medium, hot-beverage sleeves. SaM provides the fastest production lead-time with a leading sustainability program.

About nuCuisine
At Northwestern University, students don’t have to sacrifice quality, freshness, innovation and variety to get the convenience they expect – and need – in a campus meal plan. That’s why we’re proud to offer one of the most unique and innovative campus meal programs in the nation, nuCuisine.

About Sodexo in North America
Sodexo, Inc. (, leading Quality of Daily Lie Solutions company in the U.S., Canada and Mexico, delivers on-site service solutions in corporate, education, health care, government and remote site segments.